The new web page for the Expert Playing Card Company The Expert Playing Card Company now has its own web site, distinguishing its endeavors from those of its parent organization, the nonprofit Conjuring Arts Research Center. The company produces cards both for retail sale by Conjuring Arts and on behalf of other designers and publishers. “It’s purpose is to create the best playing cards in the world,” said Bill Kalush, who is the Executive Director of Conjuring Arts and the head of the Expert Playing Card Company. “We have used different factories, different finishes, different techniques, all kinds of things so far. We were only printing decks for Conjuring Arts to sell retail. Now we’re printing custom orders for other designers and other publishers.” All profits from the Expert Playing Card Company support the programs of the Conjuring Arts Research Center. Word of the new web site was spread on Facebook yesterday in posts by Kalush and others involved with the company. The site can be found at: http://expertplayingcard.com.
Expert Playing Card Company branding first appeared in mid-2013 on Conjuring Arts’s Global Titans cards. Other Expert-branded cards created for Conjuring Arts have included the Exquisite decks, which introduced an unusual sideways-opening box for the cards, reproducing a mid-19th-century concept that had otherwise rarely, if ever, been seen since, although now is being utilized in other deck issues.
Sideways-opening tuck box. “I’ve produced a lot of cards, and the point of producing them is all about the quality, how things feel. Our cards—they’re the best cut cards, the coating is outstanding, the quality of printing is second to none, our registration is superb,” said Kalush. “Our ability to do custom tuck cases and packaging is almost limitless.” The expertise developed by the Expert Playing Card Company has been utilized by companies like Blue Crown, which used Expert to help create the latest version of its NOC decks, and the Encarded company for which Expert produced the now sold out Zenith cards.
Exquisite Bold cards. “We’re not a manufacturer per se. We don’t own a factory. But we’re the liaison,” Kalush continued. Myself and the people who work for Expert, we know all about the different things that can be done with cards and manufacturing. If you came to me with a project and needed a certain number of cards, at a certain criteria, I would make a judgement on which is the best factory for the best product, the best quality, the best price.”
The Conjuring Arts Research Center, which was established in 2003, is dedicated to the preservation and interpretation of magic and its allied arts. It operates a research library in New York City of more than 11,000 volumes, including works from the 15th-century onward. Among its numerous other initiatives is the Hocus Pocus Project, through which professional magicians provide disadvantaged children and adults with magic instruction as a means of enrichment and empowerment. Conjuring Arts has also produced magic shows in New York, publishes the journal Gibeciêre, and runs the Ask Alexander database which provides online access to digitized magic resources.
The Conjuring Arts Research Center, which was established in 2003, is dedicated to the preservation and interpretation of magic and its allied arts. It operates a research library in New York City of more than 11,000 volumes, including works from the 15th-century onward. Among its numerous other initiatives is the Hocus Pocus Project, through which professional magicians provide disadvantaged children and adults with magic instruction as a means of enrichment and empowerment. Conjuring Arts has also produced magic shows in New York, publishes the journal Gibeciêre, and runs the Ask Alexander database which provides online access to digitized magic resources.
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